aGUD Story
we sWEAR to bGUD
What is good? Good is a thought. A belief. A worldview. An action. Good is what you do. Who you are. What you stand for. Good is putting others first and putting differences aside. Good is saying what you mean and meaning what you say. Good is ethical. Good is taking a stand. Standing your ground. Grounding yourself in what matters. Good is aiming for better and taking aim at assumptions. Good is striving for more. Not just for you. For others. For the world. For the future.
APPAREL THAT TAKES A STAND
bGUD is about making a statement – and not just a fashion statement. You’re putting your money where your conscience is. You’re changing lives. Changing the world. Changing the status quo. We’re not just a brand. We’re a global collaboration. One that gives a hand up to everyone whose hands have put their stamp on our products.
A GOOD CAUSE WITH A GLOBAL EFFECT
If something’s cheap, someone somewhere is paying the cost. Usually the workers. Or the environment. bGUD is shaking things up with a business model that looks after the people doing the labor. When you shop bGUD you’re not spending on stuff. Every bGUD bag purchased supports 6 families in Kenya for 1 month and every t-shirt feeds a child in South Africa for 6 months. You’re investing in a cause that matters.
FOR PEOPLE + THE PLANET
bGUD is here to lift up our communities. Local ones. Global ones. They do our design. They do our production. So they get our proceeds. Because that’s the way it should work. We also do right by the planet. Think recycled materials. Natural ones. Ones that won’t cost the earth. Because doing a world of good is what we’re all about.